sharefunding COMPLETED
€300.000
GOAL
Updated: 4 feb, 11:34
THE SAGA CONTINUES
THE STORY CONTINUES
AND WE NEED YOU!
WITH OUR PREVIOUS THREE MISSIONS, WE HAVE MASTERMINDED OUR HOLISTIC FAIRCHAIN IMPACT MODEL TO PERFECTION IN THE COFFEE INDUSTRY.
WE WARNED THE BIG COFFEE DINOSAURS TO STOP WITH THEIR PLANET PLUNDERING ACTIVITIES AND ADOPT OUR REGENERATIVE AND PROFITABLE IMPACT MODEL. ADAPT OR DIE WE SAID! BUT MUCH TO OUR EXPECTANCY, THEY DIDN’T LISTEN. SO NOW IT’S TIME TO DROP OUR FAIRCHAIN METEOR AND GET THEM EXTINCT.
FOR THIS WE ARE NOW LAUNCHING A FOURTH MISSION FOCUSED ON FINANCING KEY INFRASTRUCTURE UPGRADES NEEDED TO MASSIVELY SCALE UP AND SERVE THE NEW LARGE SCALE CUSTOMERS WE SIGNED UP FOR NEW PRODUCTS IN NEW MARKETS.
BUCKLE UP, MISSIONAUT. YOU’RE INVITED TO JOIN MISSION IV AND HELP MAINSTREAM OUR BLUEPRINT FOR THE FUTURE OF COFFEE
MISSION I
ROAST AT ORIGIN
SYSTEM CHANGE!
BY ROASTING IN COUNTRIES OF ORIGIN, MOYEE IS HELPING COFFEE GROWING COUNTRIES TO RECLAIM THEIR RIGHTFUL POSITION AS EQUAL PARTNERS IN THE GLOBAL COFFEE CHAIN.
MORE THAN 6 MIO EURO INCOME AND 108 JOBS CREATED AT ORIGIN
MISSION II
PROFITABLE FARMERS
END TO POVERTY!
PROFITABLE FARMS EARNING FARMERS A LIVING INCOME. MILLIONS OF COFFEE FARMERS LIVE BELOW POVERTY LEVELS.THIS WHILE A HANDFUL OF BIG COFFEE OLIGARCHS EARN COLOSSAL PROFITS.
MORE THAN 1500 FARMERS ALLEVIATED OUT OF POVERTY
MISSION III
CARBON POSiTIVE
CAFFEINATED REFORESTATION!
PROFITABLE FARMS EARNING FARMERS A LIVING INCOME. MILLIONS OF COFFEE FARMERS LIVE BELOW POVERTY LEVELS.THIS WHILE A HANDFUL OF BIG COFFEE OLIGARCHS EARN COLOSSAL PROFITS.
MORE THAN 400 HA OF FOREST PROTECTED
WELCOME TO MISSION IV
MISSION IV
SCALE-UP!
OUR NEWEST MISSION AIMS TO RAISE 680,000 EURO OF WHICH 380.000 IS PRE-COMMITTED BY EXISTING PARTNERS TO SCALE UP OUR ROASTERY IN NAIROBI, KENYA, TO MEET THE EXPLOSIVE DEMAND FOR OUR FAIRCHAIN COFFEE.
MORE SPECIFICALLY, WE WANT TO EXPAND CAPACITY FOR WHITE LABEL AND CO-BRANDED PRODUCTS WITH PARTNERS LIKE THE SALVATION ARMY,
WE WILL INVEST IN MACHINERY FOR CAPSULES, SINGLE DRIP AND QUADRO SEAL PACKAGING, LAUNCH A CARBON-POSITIVE COFFEE AND LAUNCH READY-TO-DRINK PRODUCTS.
NEXT TO THIS WE WILL OPEN OUR FIRST CAFE IN THE KENYAN CAPITAL NAIROBI TO LAUNCH OUR LOCAL MARKET ENTRY.
WE HAVE SPENT YEARS INVESTING IN OUR KENYAN INFRASTRUCTURE — THE FOUNDATION HAS BEEN LAID FOR A MASSIVE SCALE-UP.
THE CONTRACTS ARE SIGNED, THE QUALITY BEANS ARE THERE, IT’S NOW ABOUT EXPANDING CAPACITY.
With The Republic of Everyone, we are redefining ownership as taking ownership
WHAT IF THE WORLD REDEFINED OWNERSHIP AS TAKING OWNERSHIP?
What if private wealth was better balanced with public well-being?
WHAT IF WE CAN TURN OUR FAIRCHAIN IMPACT MODEL INTO THE NORM?
WHAT IF WE COULD TURN COFFEE IN A FORCE OF GOOD?
What if the coffee you drank was YOUR coffee?
THIS MISSION WILL FUEL OUR GROWTH IN 3 OVERLAPPING DIRECTIONS
EXPAND OUR PRODUCT OFFERING
RAPIDLY GROWING MARKETS THAT ARE ALIGNED WITH GENERATIONAL AND LIFESTYLE TRENDS.
LEADER IN THE IMPACT CATEGORY READY TO MOVE MAINSTREAM BOTH WITH OUR OWN BRAND AS WITH PRIVATE LABEL PARTNERS ALLOWING THEM TO CAPITALIZE ON THIS MARKET SHIFT.
CUSTOMERS WAIT FOR OUR INTRODUCTION OF: FAIRCHAIN CUPS, SINGLE DRIP, CLIMATE POSITIVE COFFEE, READY TO DRINK, AIRLINE SACHETS
EXPANDING OUR CUSTOMER BASE
EXPANDING OUR CUSTOMER BASE
DEMONSTRATED ABILITY TO WIN NEW CUSTOMERS THROUGH INSIGHT-DRIVEN, PRODUCT, COMPLIANCE AND IMPACT-LED SALES CYCLE
NEW CUSTOMER PIPELINE
100+ Target Customers
15M sales
GEOGRAPHICAL EXPANSION
CURRENT CUSTOMERS ASKING FOR INTERNATIONAL EXPANSION
START OF LEVERAGE OUR LOCAL PRODUCTION IN KE TO ADDRESS THE EXPLODING EMERGING MARKET MEGA TRENDS FOR SUSTAINABLE AND SPECIALTY COFFEE
ACCELERATED EXPANSION OPPORTUNITIES
UNITED kINGDOM
GERMANY
KENYA
ETHIOPIA
JOIN
MISSION
METEOR
HOW WE WILL INTRODUCE NEW PRODUCTS IN EXISTING AND NEW MARKETS TO EXISTING AND NEW CUSTOMERS
MOYEE IRELAND
OUR IRISH MOYEE TEAM HAS SIGNED DEALS WITH GOOGLE, ACTIVISION & AMGEN. THEY ARE FINALISING DEALS WITH AIRLINE RETAIL SPECIALISTS AMI INFLIGHT AND LOCAL MULTIPLE RETAILER FRESH.
MOYEE NETHERLANDS
OUR DUTCH MOYEE TEAM HAS SIGNED DEALS WITH A.O. LBG, BAXTER STOREYS, THE SOCIAL HUB AND LEGER DES HEILS, FOR A MASSIVE LAUNCH OF NEW PRODUCTS
MOYEE UK
OUR IRISH MOYEE TEAM HAS STEPPED INTO THE UK MARKET THIS YEAR WITH LARGE 100.000 kilo WHITE LABEL DEAL BEING FINALISED WITH LIQUIDLINE UK.
MOYEE ETHIOPIA
MISSION III INTRODUCED 2 NEW REGENERATIVE AGROFORESTRY MODELS AND CONNECTED US TO HUNDREDS MORE SMALLHOLDER FARMERS. TO INCREASE THEIR INCOME WE WILL PREPARE THE LAUNCH OF A LOCAL COMMERCIAL GRADE COFFEE MADE OF COFFEE THAT DIDN’T MAKE IT TO THE SPECIALITY LEVEL
MOYEE GERMANY
OUR GERMAN TEAM SIGNED ITS FIRST 20.000 KILO FAN AND IS NOW READY TO LEVERAGE OUR UNIQUE CARBON HANDPRINT POSITION TO TARGET NET ZERO COMMITTED CUSTOMERS.
MOYEE KENYA
BEING A TEA COUNTRY FROM ORIGIN THERE IS A GROWING DEMAND FOR HIGH QUALITY COFFEE. TO LAY THE FOUNDATION FOR FUTURE GROWTH WE WILL LAUNCH OUR BRAND LOCALLY BY LAUNCHING A FLAG SHIP CAFE RUN BY 2 FOLD BARISTA CHAMPION TESS WHO IS ALSO OVERSEEING OUR MICROLOT SERIES.
BECOME A MISSIONAUT
POWER TO THE COMMONS
VALUATION REPORT: 7.5 MILLION
DO YOU HAVE ANY QUESTIONS?
ABOUT THE Republic
With ‘taking ownership’, we mean actively taking responsibility and being involved. It’s not just about owning, but also about actively contributing to and participating in the development and success of a project or business. This concept encourages involvement, innovation, and collective effort for positive change.
Moyee Coffee is an established brand in the coffee world, delivering high-quality coffee to thousands of consumers at home and to hundreds of businesses, including big names like ASR, VLK, AXA, and Google. Their products are also available in Albert Heijn supermarkets, where they have been recognized by KoffieTheeCacao magazine as the best supermarket coffee.
Moyee has no legal role in this sharefunding round. Legally, Moyee is completely separate from Mizan but financial supports the Republic of Everyone like the dutch government.
However, Moyee is very important for the Republic Of Everyone. Moyee will purchase all the coffee produced at the Mizan Farm. Therefore, Moyee acts as a stable buyer for the Mizan Farm and aligns with the goals of the Republic of Everyone. Additionally, the founder Guido van Staveren set up both Moyee and the Republic to improve, honor, and strengthen the environment from which it originates, through Moyee. his goal is to place moyee under the republic after success of this mission giving you the seat in the front when this happens
Under the motto “Making a profit while saving the planet,” we have launched our most ambitious mission to date. This mission is revolutionary not only in how coffee farms operate but also poses a fundamental question: “Who really owns a company?”
Specifically for this mission, the Cooperative The Republic of Everyone was established, consolidating all our activities in Ethiopia. As a passionate ‘missionaut,’ you have the opportunity to become an owner and actively contribute to the development of a business model that not only combats deforestation but also initiates a powerful movement for large-scale reforestation. All this while safeguarding coffee production for future generations.
THE DUTCH GOVERNMENT SUPPORTS THE REPUBLIC’S MISSION, AMPLIFYING IMPACT IN FARMER COMMUNITIES. TOGETHER, WE’RE SETTING UP CHILD LABOR COMMITTEES, INVESTING IN AGROFORESTRY TRAINING, ESTABLISHING NURSERIES, AND ENHANCING VALUE-ADDING ACTIVITIES.
ABOUT INVESTING
When you invest in The Republic, you are purchasing a certificate with capital in the name of The Republic of Everyone Coöperatie U.A. This certificate can be considered a share. After buying certificates, you become a co-owner of FC Agro PLC, you have the right to dividends (profit distribution), and you may benefit from an increase in the value of the certificates.
The Republic of Everyone Coöperatie U.A. is 90% owner of FC Agro PLC. This means that as an investor, you are co-investing at the highest level within the legal structure of The Republic.
FC Agro PLC has transformed the overarching B.V. into a Coöperatie so that FC Agro PLC can involve all its Coöperatieholders in the unique Republic project. Together, therefore, in a cooperative manner. Depending on the amount you invest, you will or will not have voting rights in the cooperative.
All investors will become certificate holders of the cooperative and are excluded from voting rights. Only the founding team will have voting rights and be so-called members of the cooperative.
The Republic of Everyone Coöperatie U.A. can be seen as a “holding” that acts as a manager of the shares and business activities. The Coöperatie allows for investors to come on board without the need for a notary. Additionally, the Coöperatie offers a strategic path for The Republic, making it easier to realize expansion plans. being a coop also signals the ambition of the founder to move ownership to all involved in the ecosystem.: team, investors, farmers, consumers and the planet itself
If you have more questions about this, proceed to “About Legal,” where this is further explained.
The company valuation has been established by our advisors and specialists. We believe it is important to devote a lot of attention to this to provide you, the investor, with a clear and transparent picture.
The valuation represents the value of the company at this moment. The value of FC Agro PLC has been calculated based on how public transactions (of listed companies) are concluded, and how this relates to the short-term revenue realized by FC Agro PLC.
In addition, the ‘discounted free cash flow’ method was applied to the business case of FC Agro PLC for the next five years. The average of these valuations forms the outcome for the valuation of FC Agro PLC. The pre-money valuation of the equity of FC Agro PLC Coöperatie U.A. has been set at €4.4 million.
FC agro is and established company in Ethiopia owning and operating mutliple wetmills and produces the roasted coffee for moyee.
Want to know more about the valuation? Download the report HERE
The sale of shares is possible once the “time lock” period has expired. In the case of The Republic, the time lock period is 730 days (2 years). Therefore, you can offer your shares for sale on the Broccoli platform from that date.
The notice board, where you can offer your shares to other co-owners, works as follows: When you decide to sell your shares, you can offer them to other Broccoli users on the notice board. It is not like a stock exchange where a “sell order” can be placed and automatically executed.
The Republic determines the range within which an offer can be placed. This range is based on the most recent valuation of the company, which in turn is derived from the most recent financial performance and the market segment. As a seller, you determine the selling price within the specified range. Potential buyers can place bids and ultimately it is up to you to accept the desired bid.
Broccoli charges transaction fees of 2.5% of the total sale amount to you as the seller when selling shares.
It’s important to emphasize that the return on an investment can never be predetermined. Also, with The Republic, it’s about a long-term investment where investors believe in the idea. Real impact investing!
However, as a co-owner, there are two ways you might achieve a return:
– Dividend distribution: Dividend is determined each year after the annual accounts are finalized. During the shareholders’ meeting, the board of The Republic decides whether the profit will be distributed or reinvested in The Republic. In the first 3 years of The Republic, there will be no dividend distribution. All funds will be reinvested to establish the concept stably and to make the necessary investments.
– Share value growth: When The Republic grows and is successful, the shares of The Republic increase in value. You can realize this value growth by selling your shares to another investor via the platform, or in the situation where The Republic is taken over by another party. There are many examples of large multinationals taking over emerging brands to accelerate their growth.
ABOUT THE IMVESTMENT PLATFORM BROCCOLI
You invest from your Broccoli account and on the campaign page of the company you want to invest in. You click on Invest and you will be automatically guided through the investment process. Don’t have a Broccoli account yet? Then you first enter a few details: the company needs these from all co-owners.
Once you’ve become a co-owner of a company, you also have an account on Broccoli. As a user, you have your own dashboard. In your account, you can see an overview of all your investments and set your interests and preferences.
Yes, you can invest from almost any country. It is important that you research the tax implications of your investment in your own country. You cannot invest from a sanctioned country. More information can be found in article 2.4 of the User Terms.